Director of Product Management with 10 years of experience and currently managing product portfolios for Fox News Digital across 3 business units. Leading a product team driving significant increases in user engagement and measurable revenue growth leveraging data analytics and A/B testing methodologies.
Markets Data and Quotes Pages
Deeper Dive
Problem
The user needs an easy to use interface to get a quick sense of how the markets are performing and research more data on particular investments
Competitors are getting SEO traffic in the range of 10-150 Million page views per month for these markets data page details and our current state pages are not optimized/built for SEO
Solution
Created data APIs and front-end user dashboards of market snapshots and top performers across stocks, crypto, commodities, ETFs, currencies
Created detailed stock and crypto pages that users can research and find more details
Outcome
Optimized for SEO with estimated 10 million additional page views per month on SEO traffic alone
Assets
Live Blog
Deeper Dive
Problem
The layout was not optimized for ongoing and evolving breaking news coverage. Editors did not have the ability to create fast and multiple story lines following a breaking news topic.
Solution
We created a live blog tool for editors to have a page/space dedicated to live reporting of breaking news.
Outcome
Live blog has added millions of incremental page views and increased revenue for the business by more than 10%.
Machine Learning Queries
Deeper Dive
Problem
Global healthcare institutions such as Harvard, MIT, Oxford are trying to measure, track, and share the impact of their research on United Nations sustainable development goals.
Solution
Create AI Sustainable Development Goal search queries for these institutions to measure impact scores for every piece of science and healthcare research published.
Outcome
Out of 300,000 publications globally containing COVID related terms in 2022, 190,000 were tracked with these algorithms for impact on UN Sustainable Development Goal 3 - Good Health & Well Being.
Global academic Institutions and Healthcare institutions use the data for funding for grant applications and it is used for ranking the top global academic institutions.
Video Destination Relaunch
Deeper Dive
Problem
Video has high RPMs and the video experience was outdated and not a good user experience. The editorial team has limited time to curate videos.
Solution
Optimize the video experience to increase media starts and time spent. Worked with editors to tag video metadata and created automated carousels of videos for users. Collaborated with sales teams to optimize media starts and revenue within the video experience.
Outcome
Media starts and time spent increased by over 20% for video with the redesign.